Motor Sports Association

Assisting in MSA’s digital transformation by designing a full service for members, employees, volunteers and more.

As part of their digital transformation, the Motor Sports Association (MSA) needed to reduce paper applications received from users by 70%.

Working with the Applications Department at MSA, I designed a simple form framework for each type of user/application.

This became the pilot for a larger member system which would help every MSA department accelerate their digital transformation, increase user engagement and satisfaction, and pave the way for a future-proof digital strategy that would incorporate digital tools for trackside Officials as well as mobile licenses for Driver Competitors.


  • User Research Workshops + in situ observations
  • Service Design
  • Wireframes – full suite of interactive html wireframes

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