As part of their digital transformation, the Motor Sports Association (MSA) needed to reduce paper applications received from users by 70%.
Working with the Applications Department at MSA, I designed a simple form framework for each type of user/application.
This became the pilot for a larger member system which would help every MSA department accelerate their digital transformation, increase user engagement and satisfaction, and pave the way for a future-proof digital strategy that would incorporate digital tools for trackside Officials as well as mobile licenses for Driver Competitors.
Work
- User Research Workshops + in situ observations
- Service Design
- Wireframes – full suite of interactive html wireframes
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