GAME Rewards App

User Experience Design for an award-winning retail rewards app

I worked with GAME as a UX Consultant on the relaunch of their award-winning rewards app.

The brief was to make the rewards app more usable, as well as increasing engagement by using the amazing content supplied to the retailer by the distributors of triple-A gaming titles.

After workshopping with the Digital team at GAME HQ, I produced a set of interactive wireframes to demonstrate how visual content could be used to lead, while also tripling the amount of title-related content on each page in consistent and concise page layouts.

“Richard’s UX process allowed us to translate our ideas, excitement and passion for the relaunch of the GAME app into something the delivery team could get their hands on and play with, and more importantly benchmark from.”


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